Chocolate Launch & Packaging

Angel Hair Choc
During my time at a marketing agency, I had the opportunity to work on the design of this chocolate bar. The concept was inspired by the viral trend of chocolate filled with cotton candy. The products were later sold online and distributed through vending machines across Salzburg and other cities.

My design focused on pastel tones such as pink and light blue to create a dreamy, light atmosphere. For the logo, I chose a puffy typeface reminiscent of clouds. I wanted to incorporate visual elements connected to the sky, stars and clouds to reinforce the idea of heaven suggested by the word "Angel".

As the brand aimed to expand beyond Austria, I also supported the Italian social media promotion. I volunteered to record a TikTok where I tasted the chocolate, and it received very positive engagement from the Italian audience.