El Torito - Restaurant Rebranding

Together with the marketing agency I worked for, I led the design direction of the complete rebranding of a Mexican restaurant formerly known as Asado’s. The clients wanted a full transformation, resulting in the new identity: El Torito.

El Torito represents the connection between two worlds. The colorful diversity of Mexico and the warm hospitality of Tyrol. The goal was to create an authentic culinary experience that reflects the flavors and traditions of Mexican cuisine while offering a place where people feel comfortable and enjoy sharing special moments.

Because typography says a lot about the image and cultural direction of a restaurant, choosing the right font was a fundamental step. We selected a playful yet practical typeface called “Burrito.” By creatively modifying the letters, we also developed the logo symbol, a small bull, directly referencing the name El Torito (“little bull”).

The brand colors express the essence of the concept: vibrant, welcoming, and full of energy. Along with the new brand identity, we designed menus, business cards, social media content, and the website.